Mattel PlayBack will initially be available in the United States and Canada. Mattel PlayBack is a new toy takeback pilot program that will enable families to extend the life of their Mattel toys once they are done playing with them. For materials that cannot be repurposed as recycled content in new toys, Mattel PlayBack will either downcycle those materials or convert them from waste to energy.Īt launch, the program will accept Barbie®, Matchbox®, and MEGA™ for recycling with other brands to be added soon. The toys collected will be sorted and separated by material type and responsibly processed and recycled. To participate in the Mattel PlayBack program, consumers can visit /PlayBack, print a free shipping label, and pack and mail their outgrown Mattel toys back to Mattel. Mattel PlayBack is a program that helps parents of Mattel toys recover materials to be recycled and reused in other toys. We empower the next generation to explore the wonder of childhood and reach their full potential. Last year, Mattel introduced several toys as part of this goal, including the Fisher-Price® Rock-a-Stack® and Fisher-Price® Baby’s First Blocks, made from bio-based plastics, three MEGA Bloks® sets made from bio-based plastics, and UNO® Nothin’ But Paper, the first fully recyclable UNO® deck without cellophane packing materials. The Mattel Playback program helps keep valuable materials back into play and out of landfills so that the fun comes full circle. With the launch of Mattel PlayBack, Mattel has taken a step towards making play more Sustainable and Responsible, inspired by the logics of Circular Economy. Mattel said the new program is designed to recover and reuse materials from. The company is striving to reduce the use of plastics – including recycled, recyclable and bio-based plastics – by 2030. launched a toy take-back program on Monday called Mattel PlayBack. The new program is designed to recover and reuse valuable. (NASDAQ: MAT) today announced the launch of Mattel PlayBack, a toy takeback pilot program that will enable families to extend the life of their Mattel toys once they are finished playing with them. Mattel has also created a new program to improve the amount of materials used in Mattel products. New program to recover and reuse materials in Mattel toys for future Mattel products EL SEGUNDO, Calif. Mattel Launches Playback Program: Reduce, Reuse and Recycle Toys Mattel Inc.s 'PlayBack' program allows customers to print out a free shipping label and send toys back to the company for recycling.
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